Author Archives: Paul Jermain

How to find the right words

Recently I was working with Julian, a client of mine that is in the process of starting up a sales and marketing organization to serve the spirits industry. After years of industry involvement, he had a reasonably clear view in his … Continue reading

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Just Shoot Me, Now!

It’s a well known fact that many people fear giving public presentations almost as much as death. The events, when objectively compared in the light of day are obviously very different, but that’s true of many situations. The other day … Continue reading

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Patriots 36, Bears 7 – Competitive Analysis Pays Off

Recently, the New England Patriots NFL team played the well-regarded Chicago Bears in a Chicago blizzard. They won handily, outscoring the Bears by 29 points. Both teams had excellent track records going into the late season game. What happened? Well, … Continue reading

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Effective Mission Statements- Keep You Energized and On Course

Mission statements are among the most powerful tools that you can develop and use in your small business. Unfortunately, these tools are commonly among the most overlooked and misapplied ones as well. Simple, effective mission statements can help you “stay … Continue reading

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Does Anybody Really Know What Time It Is?

Just yesterday, when I was working Sandi, a small business client, who was worried about time management, I was reminded of the above title to the popular song by the band Chicago. In business, successful people know what time it … Continue reading

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Anything, But Sales Prospecting, Please

That’s the comment I got from Bob, a start-up client with 35 years of civil engineering experience earlier today. Well educated, seasoned, and competent, he had worked in a variety of types and sizes of firms, which all had some … Continue reading

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